Meet the Founding Fathers of NAIF

Sjoerd and Jochem are the founding fathers of natural Babycare brand, NAÏF.

Our Naïf adventure started when we both got the biggest news of our lives, at the same time… we were going to be dads! 

When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of Babycare and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing.

We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.

And so Naïf was born… a natural Skincare line for babies and children, made only from the best ingredients.

We listened to the experts, to the parents and our babies and what we created is a range of products that are natural, dermatologically tested, hypoallergenic, and PH skin natural. No chemicals. No Colours. No Nasites.We only use ingredients we can pronounce! Like Cottonseed oil, Sweet Almond oil, Macadamia oil and Avocado oil.

We try to see the adult world through the eyes of children and find that this perspective, with a dash of humour, appeals to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to act a little childish…”

See the complete range of NAIF Babycare products HERE.



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