When you see someone with flawless skin, the chances are she has found her ‘perfect fit’ – the foundation that disappears on application but transforms skin into the best it can be.
Aside from the personal confidence boost, studies show that others view you as healthier if you have a smooth, even-toned complexion.
Of course, choosing to wear a non-toxic base layer has additional benefits as most of our brands have skin nourishment and protection built in.
So, the challenge is to find a foundation with the right tone and texture for your skin – not forgetting the added complication that skin tends to change over the course of a year.
Personally I wear a liquid foundation in winter, along with primer and finishing powder, but glee-fully change to a BB cream in summer! I do know that wearing the right foundation changes how I feel: it acts as a canvas, conceals imperfections (in my case redness, wrinkles AND spots!) and creates that flawless finish we all aspire to. Most importantly it makes me feel confident to face the day.
But finding your ‘perfect fit’ can be very time-consuming; there are so many brands, formulas and unverified claims out there! It has to be right for it to be something you want to put on your face every day.
So if you are jaded by the hype, bemused by the choice and fed with making costly mistakes, I’d like to offer help by recommending the ten best, tried and tested natural foundations and skin-perfecting products as chosen, worn and loved by the girls here at LoveLula:
1. INIKA MINERAL FOUNDATION
A favourite regardless of age.
This foundation has converted even the most reluctant of wearers! Offers great coverage (acts as a concealer, foundation and powder and has built-in SPF 15) but feels lightweight and gives you the skin you want without looking as if you’re wearing makeup. Also long-wearing and in a choice of eight shades.
2. INIKA LIQUID FOUNDATION
As above but in liquid form! Packed full of skin-friendly vitamins and minerals so you can virtually do away with moisturiser.
While some liquid foundations feel heavy, this one glides on and disappears leaving a healthy, even finish.
3. BARE MINERALS ORIGINAL, MATTE AND READY FOUNDATIONS
Still one of the all-time-best names in foundation: Some members of staff simply can’t live without it.
The Matte version is great for combination and oily skin.
All deliver active skincare benefits. Coverage is easy to build for either a sheer or flawless look.
The new and award-winning Ready Foundation offers invisible long-wearing coverage and less mess!
4. JANE IREDALE
This range is newly-in but we are loving it already and have at least two converts in the office!
The all-day-proof pressed mineral foundation is sheer and semi-matte and comes in a refillable compact (this we like). The Dream Tint creates a soft-focus effect (very flattering).
The Liquid Minerals Foundation is moist and light and offers super-comfortable coverage.
The range also has a primer, concealer and bronzer which I can’t wait to try.
5. UNE SKIN IDEAL YOUTH SERUM FOUNDATION
My personal favourite, this one is enriched with hyaluronic acid. The rather miraculous formula makes an instant visible difference.
It glides on like a serum and leaves you looking fresh, luminous and, yes, youthful!
6. LAVERA NATURAL LIQUID FOUNDATION
This is a good everyday range and excellent value for money – creates an even finish while nourishing and protecting skin.
7. REN BB CREAM
This launched last summer to rave reviews and no wonder. It offers surprisingly good coverage for a BB cream and is wonderfully light and easy to use.
Like so many of our products it has natural SPF built-in.
8. MADARA SUNFLOWER/MOONFLOWER TINTING FLUID
These are dream products for those with relatively clear skin. Two adaptive shades – both smell as fresh as summer and add a subtle radiance to the skin while creating a healthy, even tone.
Another product that stands the test of time. Keeps your foundation in place and leaves a smooth, natural finish.
10. RMS UN-COVER-UP AND LIVING ILLUMINIZER
Versatile, ultra-sheer products perfect for special occasions and lifting a dull day!
Deserving of their cult status. A little goes a long way.
I hope this has been helpful… Of course we are always receiving new products and brands so I will be sure to keep this updated.