Age Concerns

Anti-ageing isn’t about erasing the experiences that have enriched your life, but embracing change and aiming to look as good as you possibly can.

Without spending a fortune or going to extremes there are host of incredible natural products that can help you look your best. By avoiding chemicals and toxins you have already made a positive choice both for your skin and your overall health…

Our rate of ageing is determined by a number of factors, including genetics and lifestyle choices. To be strictly scientific, skin starts ageing from age 20, when you produce about one per cent less collagen each year – collagen is the protein mainly responsible for keeping skin tone tight and plump.The break-down of collagen and elastin, plus, later on, the reduction in the hormone oestrogen due to menopause, are the big villains that make skin thinner, drier and more fragile. However collagen is also broken down by external factors particularly sun exposure and pollution and when this happens molecules called free radicals are released into the skin. When left unchecked, free radicals destroy the skin’s support structure, and without that support, skin sags and wrinkles form.

That is why the up-to-the-minute skincare focusses on ingredients that attack and disable free radicals. Some also help increase natural collagen production.

General anti-ageing advice is pretty straightforward – get enough sleep, eat a diet rich in anti-inflammatories such as omega fish oils and colourful veg, and avoid sugar. The more balanced your diet the younger you will look! To keep skin happy, eat more fish, dark green vegetables and nuts. Drink lots of antioxidant green tea and lay off the booze! Stay out of direct sun, wear sunscreen, and choose products formulated for your skin type.

The other anti-ageing ‘secret’ is to remain adaptable to life’s changes. There is nothing more attractive than a strong woman who is following her dreams!

In terms of skincare, the key ingredients to look out for are:


This is a vitamin A derivative that acts on DNA to promote healthy skin, increasing production of collagen and elastin, and is great for sun damaged skin. Find it in Pai’s award-winning Rosehip BioRegenerate Oil and Suki’s Radical Results Youth Serum.

Hyaluronic Acid

This acid occurs naturally in our bodies particularly in joints and skin. In the joints it acts as a cushioning agent, while in the skin it controls cell function and resiliency. Hyaluronic acid also attracts water and holds 1,000X its weight in moisture. In the skin, this water retaining ability has the effect of plumping up the skin, which decreases the appearance of fine lines and wrinkles. Find it in Santaverde’s Age Protect Moisturiser and Trilogy’s Age Proof Firming Serum.

Alpha Hydroxy Acids

AHAs are exfoliators that gently dissolve the ‘glue’ holding surface skin cells together, letting the dead ones slough away to reveal youthful looking skin. This process encourages cell turnover, which typically slows with age. Getting rid of dead skin also lets moisturizers, serums, and skin treatments penetrate the skin and work more effectively. Find it in Madara’s Active AHA Brightening Peel Mask and Oskia’s award-winning Renaissance Mask.


Antioxidants help prevent and repair damage to your body tissue by encouraging cell growth and neutralising free radicals. The most popular antioxidants include vitamins A, C and E. Rosehip Oil is naturally rich in Vitamin A and shown to aid cell regeneration. Find these in Novexpert Vitamin C Serum, Antipodes award-winning Avocado Pear Night Cream, Mychelle Vitamin A Plus Serum and celebrity favourite Trilogy Rosehip Oil.


Swelling is the body’s way of fighting free radicals but over inflammation causes redness, blotchiness and uneven skin tone. Luckily nature provides us with a host of natural anti-inflammatories such as Aloe Vera, Honey and Seaweed which are now seen in some of our leading brands: Santaverde uses Aloe Vera grown in Andalucía; Therapi uses Honey from British Bees while Moana harvests New Zealand Red Seaweed.

Take the very best of these innovative and advanced products and add them to your daily routine to see results. And remember, you can’t halt the passage of time but you can enjoy it!

Jane x

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